Key Industry Factors
1. Number of Vehicles
- Over 250M vehicles on the road in 2015
- 2016 sales 17.5M
- 2017 sales 17.7M
- 2018 projected 18M
2. Miles Driven Are a Key Factor
- Nearly flat for last 5 yrs
- 2010 – 2.99B vs. 2014 – 3.03B
- 2016 – Over 3.1B +1.9%
- Down on a per car basis
- 7% below peak in ‘04
- Lowest in 17 yrs
- Vehicles or road +6%
- Miles driven +3%
3. The Shift to Do-It-For-Me Continues
- More vehicles per bay than ever
- ‘15 = 220 per bay
- ‘03 = 175 per bay
- Complexity increase
- MPG regulations
•‘16 = 35
•‘25 = 54.5
•‘30 = 86
Under Performed Maintenance
- 1 in 5 cars need ignition work
- 1 in 10 cars need a bulb
- 1 in 2 cars need a new wiper blade
- 1 in 4 cars need new antifreeze
- 1 in 3 cars need a new battery
- 1 in 2 cars need a new air filter
- 1 in 10 cars need a new cabin air filter
- 1 in 3 cars need new tires
Digital Interaction Age
- Social Media
- 78% US Population are active on Social Networks (up 26% in 5 Years)
- Video
- 67% of millennials agree they can YouTube anything they want to learn
- “How To” videos
- Reviews
- 88% of shoppers incorporate reviews in their buying decision
- 95% unhappy customers return when negative review is resolved quickly
Digital Age of Auto Repair
- More time educating the customer
- Online Estimates and “Auction” mentality
- Online Appointment booking
- Internet exposure
- Almost half of all vehicle repair starts on the internet
- 75M monthly searches for service
- 70% of drivers 18-44 use search to find a shop
- Explosion of Mobile
- Smart phones in US to reach 222.9M in 2017
- Total US Population is 326.5M
Industry Summary
- More, older cars than ever, driving more miles than ever
- Less DYI each year
- Better Vehicle quality and longer service intervals leading to record level of Under Performed Maintenance
- Record level of Import Nameplates
- The new consumer, younger and more digitally active
- Vertical Integration is Up and Coming
- Shortage in Auto Technicians